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Business cards can be structured in a near infinite number of ways, and one of the key considerations is determining what information should be listed on the card. Name, job title, address, phone and email address are items that are essentially universal on business cards, but when we asked contractors what additional information they listed on their cards, website address (89%), license number (64%) and a list of their services (46%) were most prevalent. Some contractors indicated that they included a list of their awards, certifications and a customer referral bonus offer on their cards as well.
While it increases printing costs, printing on both sides of the card provides businesses with more space to include all of the information they want to fit onto their cards. Of the contractors we surveyed, 72% said they printed on both sides of their business cards. With that said, it is important not to overcrowd your card with too much information. Layout is important and hiring a professional to handle the design can help you achieve the optimal card for your business. We found that 55% of the contractors we surveyed chose to design their own cards in-house rather than outsourcing the design work to a professional third-party.
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