Equipment? Service? Expertise? What exactly are our technicians selling in their relationship with the homeowner?

Gary Elekes takes on that question of finding your true motivation in serving your customer, while Weldon Long handles the viewer Q&A on getting your team to buy-in to ongoing training, and much more! All on this week's Cracking the Code!

Watch now before it enters the EGIA members-only archive on 10/22.

The EGIA Foundation’s new industry research report, Bridging the HVAC Employment Gap, is now available, following a special advance launch last month at EPIC2018.

The EGIA Foundation, a 501(c)(3) nonprofit dedicated to improving the future of the home services workforce, partnered with market research firm Decision Analyst for the wide-ranging, comprehensive project that included surveys and in-person interviews with everyone ranging from contractors and manufacturers to high school students, parents and educators.

The final published report investigates the root causes of the HVAC industry’s ongoing workforce shortage, and uncovers conclusions and solutions to help move the industry forward toward a brighter future.

Download your free copy of Bridging the HVAC Employment Gap today, or request a print version for a small donation.

"Forget trying to sell your prospects; let them buy. People buy you."

In the latest episode of the Contractor Coffee Club podcast, host Mark Matteson explains the power of asking "why?" -- for both you and your customer.

Plus, he lays out the proven sales script he's refined over the decades, and how to use it to maximize your close ratio.

More of the Fall 2018 slate of educational workshops are reaching capacity, but don’t worry, there will be plenty more opportunities to experience the one- to two-day game-changing educational experiences that are garnering rave reviews industry-wide: We have officially announced the Spring 2019 Workshop Calendar!

Twenty-five more acclaimed live educational workshops have been added to the calendar beginning in January, on topics like marketing, financials, customer service, sale, service agreements and much more!

As always, registration is free for EGIA Premium Members!

Shoulder seasons -- decreased business during the off-peak seasons -- are a major obstacle for nearly every contracting company. But how do companies attempt to flatten the highs and lows of seasonality? How does the time of year affect hiring, firing and seasonal employees? In this month's Snapshot Survey, we're asking all about overcoming seasonality to learn what's working -- and what's not -- across the industry.

On ContractorConnect.org, Harry asked:

“I am considering putting my install technicians on piece rate. Does anybody have experience doing this? Pros and the cons?”

See other contractors’ and consultants’ feedback, and join the conversation yourself, on Contractor Connect – the latest EGIA member benefit free for all members.

What Days of the Week Does Your Business Complete Work in the Field?

Log-in to access the full Snapshot Survey archives, including the latest research summary report on local events & home shows.

The quest for greater energy efficiency has been promoted by the government using utility company programs for more than a quarter of a century. This movement has made consumers aware that higher efficiency equipment is the right thing to use. Manufacturers have responded with higher efficiency equipment and contractors have consistently been able to increase the sales price of their systems because of this.

An increasing number of HVAC contractors are voluntarily measuring the performance of the HVAC systems they install. They do it because their customers are willing to pay extra for the assurance of increased efficiency and verified comfort. Let’s take a closer look …

EGIA has partnered with National Comfort Institute (NCI), the HVAC industry’s leading technical training organization, to create the High Performance HVAC Alliance which delivers a powerful new joint membership opportunity for contractors. The new alliance membership option includes all the benefits of both EGIA and NCI premium memberships at a significantly reduced rate.