The key to success is consistent action. You don't climb a mountain by leaping to the top -- you conquer it one step at a time.

This week on Cracking the Code, Weldon Long explains how successful people -- and those who strive to be successful -- program their subconscious mind to take consistent action toward a dream. "You can't be obsessed and not be successful."

Plus, Weldon answers questions on product demonstration, how to invest in training employees while protecting that investment from leaving your company, and much more!

Watch now before it enters the EGIA members-only archive on 9/17.

On ContractorConnect.org, Frank asked:

“What number do you use to calculate sales commission – on calculated breakeven, on breakeven + profit, or other?”

See other contractors’ and consultants’ feedback, and join the conversation yourself, on Contractor Connect – the latest EGIA member benefit free for all members.

95% of visitors are leaving contractors' websites without doing anything. They don't take action. They don't book a call. That's not only a wasted opportunity, but potentially mass amounts of wasted marketing dollars.

In the latest episode of Contractor Coffee Club, Mark Matteson welcomes Trevor Flannigan, COO of HomeServiceChats, who talks about strategies for converting more website visitors and maximizing marketing spend.

More and more often, marketing and lead generation has shifted online. But there are still tried and true in-person methods to drum up new business, including an industry favorite – the home show, and other live, face-to-face events. In this month’s Snapshot Survey, we’re asking all about local events and home shows to better understand how contractors are embracing event marketing.

Does your company answer after-hours service calls?

Log-in to access this month’s research summary report on After-Hours Service Calls, as well as the full Snapshot Survey archives.

Visit the interactive Contracting Best Practices Library on EGIA.org/University for training and education resources on managing after-hour service calls.

EGIA’s acclaimed live educational workshops are back this fall and, as always, registration is free for EGIA Premium Members! Upcoming workshops include:

Carbon monoxide (CO) poisoning is one of those scary issues that most HVAC professionals hope to never encounter. As with many frightening things we want to avoid, this doesn’t make those issues go away. The threat is very real even though a blind eye is often turned to it.

With all the stories and reports regarding the dangers of this silent killer, I’m amazed more HVAC technicians don’t test for it. With proper training, test instruments, and dedication, the skills needed to solve CO-related problems can be part of your regular service offerings.

EGIA has partnered with National Comfort Institute (NCI), the HVAC industry’s leading technical training organization, to create the High Performance HVAC Alliance which delivers a powerful new joint membership opportunity for contractors. The new alliance membership option includes all the benefits of both EGIA and NCI premium memberships at a significantly reduced rate.