March 06, 2018
EGIA Contractor University Weekly Update
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Free Snippet from the Weekly "Ask the Experts" Conference Calls
 

QUESTION:
Can you explain how customer service drives increases in profits?

 

BRIGHAM DICKINSON:
Let me start off with examples, and you may have heard this before, the difference between McDonald’s and Chick-Fil-A is very simple: It’s the service they provide. And as a result, the revenue...

 
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Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Premium EGIA Members

 
 
Register for Friday 3/9
1pm Pacific (4pm Eastern)
 
 
 
Register for Monday 3/12
10am Pacific (1pm Eastern)
 
 
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
The Importance of Running the Sales Process
 

"How do you deal with 'three bids'? How do you deal with 'I want to think about it?' And how do you deal with homeowners who want a cheaper price?"

In the latest episode of Cracking the Code, Weldon Long explains why running the full, correct sales process every time is of paramount importance.

 
 
 
Watch the Free Clip of the Week
 
 
 
Premium and Plus members, Log in to Watch the Full 30-Minute Episode
 
 
 
 
EGIA Podcast
“Sparking Your Success, Part 3”
 

In part 3 of an ongoing series, Mark Matteson talks about how attitude and goal-setting can yield big results on the job and off, paying particular attention to how those simple ideas helped transform him from a service tech to his company's best salesperson.

Plus a peek at the latest Snapshot Survey summary report on digital branding, and discussion of a topic that's important but far too overlooked by contractors.

 
 
Learn More & Listen Now
 
 
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
on Direct Mail Marketing
 

Direct mail marketing. Most every contracting company participates in it to some degree, but does it work? What kind of response rate is common? How much does the average company spend? In March’s Snapshot Survey, we’re asking all about the topic to get an idea of how companies use direct mail marketing as part of their overall strategy.

Take this month's survey, on the Direct Mail Marketing, and be entered for a chance to win a $100 Visa or Mastercard Gift Card.

 
Take the Survey Now
 
 
 
February’s Contest Winner
Congratulations to Dan Donati of DMD Mechanical, Inc. in La Quinta, CA, for winning last month's $100 gift card.
 
 
EPIC 2018
 
Register Now for the Event That Will Help Your Business Realize its Potential
 
 

EPIC2018, the ultimate success summit for home services contractors, is coming to Las Vegas September 27 and 28, featuring a line-up of powerful speakers, networking opportunities and breakout sessions to help you take your business to the next level.

Special keynote presenters include human behavior specialist Connie Podesta, who can help you understand your customer and competitor, and Aron Ralston, upon whom the Oscar-nominated film "127 Hours" was based!

Visit EGIA.org/EPIC2018 for more details or to register for the event that will change your life and impact your business forever! All contractors are welcome. Free registrations are available for EGIA Premium, Plus and CBS members.

 
Visit EPIC2018 Website
 
 
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Back in January 2013, we surveyed contractors on the Hiring Process. Below is the result from one of the questions we asked...
 

Do you drug test potential employees before you hire them?

We asked contractors if they drug test potential employees before they hire them and only 39% of contractors we surveyed indicated that they do. Drug testing is another practice that contracting businesses should seriously consider, particularly for those employees who will be interacting with customers at their residence. In the minds of your customers, your employees, for all intents and purposes, are the face of your business. It is critically important that, as an employer, you are doing your due diligence on everyone you hire to ensure that your employees are able to represent your company the way you want them to.

 
 

Log-in to access more than 5 years’ worth of industry research results, including the latest report on Digital Branding.

 
Log-in Now
 
 
 
Learn more about digital branding in our Contracting Best Practices Library
 
 
 
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
 
Industry Leading Financing Available for Contractors
Dynamic Air Quality Solutions
 
 

A manufacturer of high performance, reliable air cleaning products since 1982, Dynamic Air Quality Solutions offers EGIA members its exclusive SolaceAir brand -- premium IAQ products that address all three types of airborne contaminants, carry lifetime warranties, and can be installed quickly and easily on any sales or service call.

Special Offer for EGIA Members:
6% quarterly reward on all SolaceAir IAQ products purchased directly from Dynamic Air Quality Solutions
 
HVAC Sales Academy Video
 
 
More About This Offer
 
 
 
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Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
 

Eleven educational workshops remain on our spring schedule, bringing business-building knowledge and insights to a city near you. Attendees to this year’s previous workshops have lauded the growth-potential the events have helped them bring to their businesses.

Topics for the one- and two-day sessions including Pricing for Double Digit Profit, The Invincible Sales Professional, Technician Communication & Selling, Financial Basics, and more!

Each offers understandable, actionable insights attendees can take back and implement in their company immediately, and free registrations are available for EGIA Premium Members.

 
 
 
View Full Event Schedule
 
 
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Leadership Training
 

Leadership Training is one of the 10 core areas of curriculum available through EGIA Contractor University, designed to help owners and managers develop their skills that facilitate growth in the company. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our Leadership Training, watch the intro video below and take the online class demo.

 
HVAC Sales Academy Video
 
 
Leadership Class Demo
 
 
HVAC Sales Academy Video
 
 
Leadership Intro Video
 
 
 
 
Industry Leading Financing Available for Contractors
 
 

The EGIA Foundation, a 501(c)(3) nonprofit public charitable organization committed to educating, researching and developing the next generation of qualified workers for the home service industry, is proud to announce that the EGIA Foundation Scholarship Program is now accepting applicants for the 2018-19 academic year.

Up to 20 scholarships of $2,500 each will be awarded to qualified applicants who are pursuing an HVAC technology-related course of study at an approved institution during the 2018-19 academic year.

For more details click the links below.

 
 
EGIA Foundation Website
 
 
 
Scholarship Press Release
 
 
 
 
EPIC 2018
 
Special Discount for EGIA Members
 
 

EGIA is proud to partner with the Home Performance Coalition for an exciting conference and trade Show focused on building science, healthy housing, technical innovations and more. Visit the EGIA booth April 23-26, 2018, in Philadelphia, PA, and make sure you take in the open Q&A session with EGIA Contractor University’s Drew Cameron on how to boost your sales!

Use promo code NATEGIAZ for $100 off the current registration rate!

 
Learn More & Register
 
 
 
Industry Leading Financing Available for Contractors
 
At EGIA, we have found that the most successful contractors throughout the country all have one major thing in common: they offer financing options with every sale. Yet it can be confusing weaving your way through all the financing solutions in the marketplace, and costly to pick the wrong one for your company. Our GEOSmart Financing Clearinghouse solves that problem. EGIA will clear the way and help you pick the right program for your business. We have done the research, vetted the leading finance service offerings, and leveraged our national buying power to secure the best financing solutions for our EGIA members.
 
 
View Available Programs
 
 
 
Request Information
 
 
 
 
 
For more information about EGIA membership,
call us at 866-502-2021 or visit www.egia.org/join
 
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