January 16, 2018
EGIA Contractor University Weekly Update
 
Industry Leading Financing Available for Contractors
 
 

The EGIA Foundation, a 501(c)(3) nonprofit public charitable organization committed to educating, researching and developing the next generation of qualified workers for the home service industry, is proud to announce that the EGIA Foundation Scholarship Program is now accepting applicants for the 2018-19 academic year.

Up to 20 scholarships of $2,500 each will be awarded to qualified applicants who are pursuing an HVAC technology-related course of study at an approved institution during the 2018-19 academic year.

For more details click the links below.

 
 
EGIA Foundation Website
 
 
 
Scholarship Press Release
 
 
 
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Leadership, with Steve Shallenberger
 

Legends collide in the latest episode of Cracking the Code! This week, our host, sales expert and New York Times bestselling author Weldon Long, welcomes world-renowned leadership consultant Steve Shallenberger!

Sharing insights from his new book on improving oneself and becoming a better leader, Steve introduces the idea of the Transformation Challenge, a strategy that can help everyone from frontline workers to CEOs, and introduces a simple way to overcome obstacles by ignoring the problem and focusing on the vision.

 
 
 
Watch the Free Clip of the Week
 
 
 
Premium and Plus members, Log in to Watch the Full 30-Minute Episode
 
 
 
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
 
EGIA Podcast
“In Conversation with HVAC Sales Coach Mike Treas”
 

In our latest episode, host Mark Matteson welcomes the industry-renowned HVAC Sales Coach Mike Treas to the microphone.

Mike offers his take on the issues and opportunities facing the industry right now, how he got started, and dives into the Ask the Experts calls he's featured in every week, where he responds in real-time to contractors with burning business issues.

 
 
Learn More & Listen Now
 
 
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
March 2013, Customer Referrals
 

Back in March 2013, we surveyed contractors on Customer Referrals. Below is the result from one of the questions we asked...

Does Your Company Offer Incentives to Current or Past Customers for Referring Other People to Your Business?

The most effective form of marketing for businesses has always been word of mouth advertising from previous customers. Once satisfied customers start telling their friends and family about their positive experience with your company, business can grow through the roof. With this in mind, many businesses in today’s marketplace are now incentivizing referrals from previous customers in order to maximize their sales. When we asked our contractor network whether or not they offer incentives to current or previous customers for referring friends or family members to their business, 68% said “yes” and 32% said “no”.

 
 

Log-in to Access Last Month’s Research Report on Financial Structure, as Well as the Full Snapshot Survey Archives

 
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Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Free Snippet from the Weekly "Ask the Experts" Conference Calls
 

QUESTION:
What would you suggest using if we do not have good testimonials or none at all?

 

DREW CAMERON:
It’s interesting in this day and age, the day of online reviews and whatnot that everyone is able to get, but maybe this is a smaller company and they don’t have testimonials. I would find out why, if you don’t have any, why don’t you have any? So ask yourself...

 
Read More
 
 
 

Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Premium EGIA Members

 
 
Register for All Staff Call
Friday 1/19
1pm Pacific (4pm Eastern)
 
 
 
Register for Owners/GM Call
Monday 1/22
10am Pacific (1pm Eastern)
 
 
 
Industry Leading Financing Available for Contractors
 

Through our GEOSmart Financing Clearinghouse, EGIA now proudly offers members exclusive access to a powerful new financing option: Foundation Finance Program.

Offering enhanced underwriting flexibility, giving you more approvals on customers who may have been declined by other lenders, Foundation Finance boasts a number of valuable features, including unsecured installment and revolving loans up to $55,000; terms up to 120 months or payment factors as low as 1.5% of financed amount; approvals for A-D credit; and low-fee APR buy-down options.

 
 
Learn More About Foundation
& Other GEOSmart Programs
 
 
 
Get Started Now
 
 
 
 
Industry Leading Financing Available for Contractors
Silver Bullet Price Page
 
 

The Silver Bullet Price Page is "the Easiest Way to Sell with Financing." It lets your customers see their equipment choices and monthly payments in one quick view, while helping your salespeople close more jobs and sell more high-efficiency equipment than ever before using price-page templates that simply and clearly lay out your prices, packages and offerings for the customer.

Special Offer for EGIA Members:
15% instant discount off the published price and a 100% money-back guarantee.
 
HVAC Sales Academy Video
 
 
More About This Offer
 
 
 
View All Programs
 
 
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
 

Our winter and spring slate of educational workshops to help you grow your business are fast approaching! All contractors are welcome to register, while EGIA Premium members receive two free registrations to every workshop while space is available. Learn more and register today by clicking on the links below.

 
 
 
View Full Event Schedule
 
 
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
on Digital Branding
 

From pay per click advertising and SEO to digital assets and social media, digital branding and online marketing can have a substantial impact with your customer base, yet it can prove daunting due to a lack of familiarity, time or resources. This month we are asking our network of contractors all about digital branding, to get an idea of what’s working in the industry and what isn’t.

Take this month's survey, on Digital Branding, and be entered for a chance to win a $100 Visa or Mastercard Gift Card.

 
Take the Survey Now
 
 
 
EPIC 2018
The Ultimate Success Summit for Home Services Contractors
 
 

September 27-28 at the Cosmopolitan of Las Vegas

It’s time to start planning for EPIC2018, the incomparable new event from EGIA Contractor University! Coming to the Cosmopolitan Hotel in the heart of the Las Vegas Strip on September 27 and 28, 2018, the powerful new event offers two full days of business-changing insights from EGIA Contractor University’s renowned faculty, headliner keynote presentations, networking opportunities, exhibitor tables and more!

On Wednesday, September 26, from 5-7pm, EGIA will host an unforgettable welcome reception at the Marquee Nightclub, complete with complimentary drinks and hors d’oeuvres for all attendees. That networking opportunity precedes a conference kickoff the morning of Thursday, September 27. The event will wrap-up by 2:30pm on Friday, September 28, giving attendees plenty of time to enjoy the city for the weekend.

Premium members receive 2 free registrations and Plus members receive 1 free registration. All other contractors are welcome to register for a small additional cost.

Mark your calendars now & save the date! More information and registration will be available soon.

 
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Leadership Training
 

Leadership Training is one of the 10 core areas of curriculum available through EGIA Contractor University, designed to help owners and managers develop their skills that facilitate growth in the company. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our Leadership Training, watch the intro video below and take the online class demo.

 
HVAC Sales Academy Video
 
 
Leadership Class Demo
 
 
HVAC Sales Academy Video
 
 
Leadership Intro Video
 
 
 
 
 
For more information about EGIA membership,
call us at 866-502-2021 or visit www.egia.org/join
 
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