Contractor University Weekly Update

December 5, 2017

“In Conversation with Brigham Dickinson”

The founder and president of Power Selling Pros, Brigham Dickinson is a renowned name in the home services industry. Brigham, an EGIA Contractor University faculty member, is a leading authority on customer service and call-handling, and how they can drive sales within an organization.

In the latest episode of the Contractor Coffee Club podcast, Brigham joins host Mark Matteson as the longtime friends chat about some industry insights and strategies that can impact businesses immediately.

Learn More & Listen Now

Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE

Free Snippet from the Weekly "Ask the Experts" Conference Calls

QUESTION:
How do you maintain good cash flow during the slow times?

GARY ELEKES:
Cash flow is the key to driving the business in its growth pattern. We usually have good cash flow during our peak seasons, and then the transition periods are kind of “hold on, buckle up and keep saving what we created during our peak period.” So there’s a number of issues...

Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Premium EGIA Members

Register for All Staff Call
Friday 12/8
1pm Pacific (4pm Eastern)

Register for Owner/GM Call
Monday 12/11
10am Pacific (1pm Eastern)

Tech Mindset, Part 1

In the latest episode of Cracking the Code, we're talking all about service techs' mindsets! From how they show up at a customer's home to how they go about selling accessories, your business's day-to-day success relies heavily on tech mindset. This week, Gary Elekes and Weldon Long offer insights and strategies for how to evolve and improve your techs' mindsets -- and how to grow your business as a result!

Watch the Free Clip

Premium and Plus members, Log in to Watch the Full 30-Minute Episode

We are happy to announce a new slate of Educational Workshops that are now available to help you grow your business. EGIA Premium members receive two free registrations to every workshop while space is available! All other contractors are eligible to register at an additional cost. Learn more and register today by clicking on the links below.

View Full Event Schedule

on Financial Structure

No matter your knowledge of home services, the skills of your contractors or the effectiveness of your customer service, if your company’s financial structure is too flawed, your company may just be doomed. But with the proper financial structure, the sky is the limit. From inventory basics and cash flow statements to KPIs and accounting methods, this month’s Snapshot Survey asks you all about financials to get an idea of what’s working in the industry – and what’s not.

Take this month's survey and be entered for a chance to win a $100 Visa or Mastercard Gift Card.

Take the Survey Now

November’s Contest Winner

Congratulations to Lisa Joles of Lew’s Reliable Heat & A/C Inc. in Fairport Harbor, OH, for winning last month's $100 gift card.

December 2012, Event Marketing

Back in December 2012, we surveyed contractors on event marketing. Below is the result from one of the questions we asked.

On Average, How Would You Rate The Return On Investment Your Company Sees When It Exhibits At Events?

We wanted to know what type of return contractors were seeing on their event marketing investments and the majority 53% we surveyed said that they typically see a small positive return on investment when marketing at events. For those who find ROI lacking, it’s important to remember that producing a compelling exhibit is only half the equation toward achieving a positive return on investment. The other half is dependent on executing an effective follow-up strategy following an event. You can have the most informative and eye-catching exhibit in the world, but if you cannot convert the leads you generated at the event into paying customers your efforts have been wasted.

Log-in to Access the Full Snapshot Survey Archives, Including Last Month’s Research Report on Service Management Operations

The Ultimate Success Summit for Home Services Contractors

September 27-28 at the Cosmopolitan of Las Vegas

It’s time to start planning for EPIC2018, the incomparable new event from EGIA Contractor University! Coming to the Cosmopolitan Hotel in the heart of the Las Vegas Strip on September 27 and 28, 2018, the powerful new event offers two full days of business-changing insights from EGIA Contractor University’s renowned faculty, headliner keynote presentations, networking opportunities, exhibitor tables and more!

On Wednesday, September 26, from 5-7pm, EGIA will host an unforgettable welcome reception at the Marquee Nightclub, complete with complimentary drinks and hors d’oeuvres for all attendees. That networking opportunity precedes a conference kickoff the morning of Thursday, September 27. The event will wrap-up by 2:30pm on Friday, September 28, giving attendees plenty of time to enjoy the city for the weekend.

Premium members receive 2 free registrations and Plus members receive 1 free registration. All other contractors are welcome to register for a small additional cost.

Mark your calendars now & save the date! More information and registration will be available soon.

Leadership Training

Leadership Training is one of the 10 core areas of curriculum available through EGIA Contractor University, designed to help owners and managers develop their skills that facilitate growth in the company. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our Leadership Training, watch the intro video below and take the online class demo.

Leadership Class Demo

Leadership Intro Video

Industry Leading Financing Available for Contractors

RevuKangaroo

The days when you got a referral from over the fence are going by the wayside. Now when people want to know if they can trust your business, they take the word of a stranger on sites like Yelp or Google. These sites can be a huge hurdle to grow your business, because people that write these reviews tend to skew negatively and don’t necessarily accurately reflect the quality of work you provide. Enter RevuKangaroo, a system to help you grow your business by increasing positive reviews on 3rd party review sites including Google, Yelp, the BBB, Angie's List, Facebook and many others.

Special Offer for EGIA Members:
$7 for a 30-day trail and your set-up fee ($199 value) waived!

More About This Offer

View All Programs

At EGIA, we have found that the most successful contractors throughout the country all have one major thing in common: they offer financing options with every sale. Yet it can be confusing weaving your way through all the financing solutions in the marketplace, and costly to pick the wrong one for your company. Our GEOSmart Financing Clearinghouse solves that problem. EGIA will clear the way and help you pick the right program for your business. We have done the research, vetted the leading finance service offerings, and leveraged our national buying power to secure the best financing solutions for our EGIA members.

View Available Programs

Request Information

For more information about EGIA membership,
call us at 866-502-2021 or visit www.egia.org/join

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