Contractor University Weekly Update

December 19, 2017

Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE

The Presentation Book

"Should I even use a presentation book anymore, or is it outdated? And if I use it, how do I develop and actually utilize the presentation book?"

These are two questions we frequently receive from contractors who are preparing their sales presentations. Certainly there's more than one school of thought, but the specific answer stems from your overall strategy and approach to sales.

In the latest episode of Cracking the Code, Weldon Long and John Ketchell tackle these questions and use them to approach the idea of embracing a consistent process.

Watch the Free Clip of the Week

Premium and Plus members, Log in to Watch the Full 30-Minute Episode

Our winter and spring slate of educational workshops to help you grow your business are fast approaching! All contractors are welcome to register, while EGIA Premium members receive two free registrations to every workshop while space is available. Learn more and register today by clicking on the links below.

View Full Event Schedule

Free Snippet from the Weekly "Ask the Experts" Conference Calls

QUESTION:
How can we compete with the large contractors that sell every brand of equipment and have huge advertising budgets?

MIKE TREAS:
Well, the thing about the large contractors: A lot of people see them as being more expensive as well. Not that a smaller contractor wouldn’t be charging the same amounts, and I really hope and believe they absolutely should be, but...

Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Premium EGIA Members

Register for All Staff Call
Friday 1/5
1pm Pacific (4pm Eastern)

Register for Owner/GM Call
Monday 1/8
10am Pacific (1pm Eastern)

“Sparking Your Success, Part 1”

In part one of a three-part series, host Mark Matteson relates his book, "Sparking Your Success," to the home services industry, illustrating various motivational techniques, self-improvement strategies and more that can maximize individual and company performance. Additionally, Mark responds to a Snapshot Survey question on whether training new hires who already have experience is necessary, and he fields a listener question on boosting morale.

Learn More & Listen Now

September 2012, Customer Reviews & Complaint Resolution

Back in September of 2012, we surveyed contractors on Customer Reviews & Complaint Resolution. Below is the result from one of the questions we asked...

Does Your Company Routinely Monitor Online Reviews of Your Business?

More and more, consumers are making their buying decision based on what they find when they do a quick search for contractors on the internet. In addition to searching for and reviewing company websites, consumers are now turning to online review resources such as Yelp, Google Reviews and more. The last thing you want your customers to see when they do an internet search for your company is unaddressed negative reviews of your business. Unhappy customers tend to be the most vocal, and if left unaddressed, they can and will negatively impact your company’s online reputation. It’s very important that every business is aware of the online reviews floating around about their company, regardless of it being positive or negative. Addressing negative comments can actually be a great way of turning a vocal unhappy customer into a vocal happy customer.

Log-in to Access 5+ Years’ Worth of Snapshot Survey Archives, Including This Month’s Summary Report on Service Management Operations

on Financial Structure

No matter your knowledge of home services, the skills of your contractors or the effectiveness of your customer service, if your company’s financial structure is too flawed, your company may just be doomed. But with the proper financial structure, the sky is the limit. From inventory basics and cash flow statements to KPIs and accounting methods, this month’s Snapshot Survey asks you all about financials to get an idea of what’s working in the industry – and what’s not.

Take this month's survey and be entered for a chance to win a $100 Visa or Mastercard Gift Card.

Take the Survey Now

The Ultimate Success Summit for Home Services Contractors

September 27-28 at the Cosmopolitan of Las Vegas

It’s time to start planning for EPIC2018, the incomparable new event from EGIA Contractor University! Coming to the Cosmopolitan Hotel in the heart of the Las Vegas Strip on September 27 and 28, 2018, the powerful new event offers two full days of business-changing insights from EGIA Contractor University’s renowned faculty, headliner keynote presentations, networking opportunities, exhibitor tables and more!

On Wednesday, September 26, from 5-7pm, EGIA will host an unforgettable welcome reception at the Marquee Nightclub, complete with complimentary drinks and hors d’oeuvres for all attendees. That networking opportunity precedes a conference kickoff the morning of Thursday, September 27. The event will wrap-up by 2:30pm on Friday, September 28, giving attendees plenty of time to enjoy the city for the weekend.

Premium members receive 2 free registrations and Plus members receive 1 free registration. All other contractors are welcome to register for a small additional cost.

Mark your calendars now & save the date! More information and registration will be available soon.

In-Home Sales

In-Home Sales is one of the 10 core areas of curriculum available through EGIA Contractor University. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our in-home sales training, watch the intro video below and take the online class demo.

In-Home Sales Class Demo

In-Home Sales Intro Video

Industry Leading Financing Available for Contractors

SignZoo

One of the top wrap companies in the country, SignZoo creates custom graphic solutions for your business. Their dedicated team of experienced design specialists, project managers and graphic installers works with you to create powerful imagery that builds your brand, producing compelling premium wraps and graphics for your fleet of vehicles, boats and buildings.

Special Offer for EGIA Members:
Exclusive discounted pricing on premium graphics and professional installation

More About This Offer

View All Programs

At EGIA, we have found that the most successful contractors throughout the country all have one major thing in common: they offer financing options with every sale. Yet it can be confusing weaving your way through all the financing solutions in the marketplace, and costly to pick the wrong one for your company. Our GEOSmart Financing Clearinghouse solves that problem. EGIA will clear the way and help you pick the right program for your business. We have done the research, vetted the leading finance service offerings, and leveraged our national buying power to secure the best financing solutions for our EGIA members.

View Available Programs

Request Information

For more information about EGIA membership,
call us at 866-502-2021 or visit www.egia.org/join

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