November 20, 2017
EGIA Contractor University Weekly Update
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Free Snippet from the Weekly "Ask the Experts" Conference Calls
 

QUESTION:
How should we respond when we are called out to a sales call and there are three other companies lined up in front of the home waiting to give a price?

 

WELDON LONG:
I refer to this as the Priceline.com mentality. Unfortunately for us, people have been conditioned for multiple bids. My philosophy ...

 
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Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Premium EGIA Members

 
 
Register for Owner/GM Call
Monday 11/27
10am PST (1pm EST)
 
 
 
Register for All Staff Call
Friday 12/1
1pm PST (4pm EST)
 
 
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Navigating Contractor University, Part 4 & Year End
 

Weldon Long's back with a fresh new episode of Cracking the Code! This week, Weldon and John Ketchell finish demonstrating the Contractor University online courses by introducing the final three core pillars -- pricing, financial structure and marketing, branding & lead generation.

Additionally, Weldon takes a viewer question on the balance between hard work and profits, and talks about the ever important end-of-year review: Where are you? Did you accomplish the things you hoped to accomplish? What are you going to do next year, and how will you get there?

 
 
 
Watch the Full 30-Minute Episode
 
 
 
 
EGIA Podcast
What Four Decades Selling Has Taught Me
 

In the third episode of the Contractor Coffee Club podcast, host Mark Matteson taps his unique background and shares some of the valuable lessons and unique strategies he’s learned over his four decades in sales and contracting. Plus Mark answers contracting questions submitted by listeners and previews his upcoming webinar on how to achieve 75% closing rates.

 
 
Learn More & Listen Now
 
 
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
April 2012, Customer Buying Decisions
 

Back in April of 2012, we surveyed contractors on Customer Buying Decisions. Below is the result from one of the questions we asked.

What is the most common reason customers have said they decided NOT to buy from your company?

Overwhelmingly, price was the main reason given as to why customers do not hire the contractors we surveyed, and this comes as no surprise. The average American household has $5,000 or less in their bank account, so when it comes time to completing costly home improvements, price is usually the main obstacle. That is why it is very important for contractors to offer financing during the sales process. A lot of homeowners do not have the ability to pay thousands of dollars for their project up front, but many will be able to afford a low monthly payment if provided with the option.

 
 

Log in to Access Five Years’ Worth of Snapshot Survey Archives, or to View This Month’s Full Research Report on Customer Service & Dispatching

 
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Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
on Service Management Operations
 

Service management can be one of the more difficult functions in a service company, yet it's one of the most crucial. An effective service department can generate leads, drive sales, maximize service agreements and ensure productive calls, and the management function jumpstarts all of those processes and keeps them on track. In this month's Snapshot Survey, we're asking about Service Management Operations to get an idea of what's working in the industry -- and what's not.

Take this month's survey and be entered for a chance to win a $100 Visa or Mastercard Gift Card.

 
Take the Survey Now
 
 
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
 
EPIC 2018
The Ultimate Success Summit for Home Services Contractors
 
 

September 27-28 at the Cosmopolitan of Las Vegas

If you're seeking knowledge, answers to your specific challenges, innovative solutions, game-changing ideas, excellence, inspiration, collaborative conversation with peers, explosive sales growth, and dramatic profits increases, don’t miss the inaugural contractor event of the decade! The new annual EGIA national conference - EPIC2018!

EGIA Premium members will receive 2 free passes to the event and Plus members will receive 1 free pass. Registration for EPIC2018 will be available to all other contractors for an additional cost.

Festivities will begin at 5:00PM on Wednesday, Sept. 26th with an unforgettable welcome reception at Marquee Nightclub inside The Cosmopolitan of Las Vegas. Complimentary drinks and hors d'oeuvres will be served. The conference will kick off the morning of Thursday, Sept. 27th and will wrap-up by 2:30PM on Friday, Sept. 28th.

Mark your calendars now & save the date! More information and registration will be available soon.

 
 
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Prosperity Mindset Training
 

Learn how to develop a prosperity mindset that delivers transformational business results and allows you to thrive and prosper in the face of any adversity. Whether the challenge is the economy, cheap competitors or personal difficulty, you will learn how to become an unbeatable and unstoppable force to be reckoned with in the marketplace.

 
HVAC Sales Academy Video
 
 
Prosperity Mindset Class Demo
 
 
HVAC Sales Academy Video
 
 
Prosperity Mindset Intro Video
 
 
 
 
Industry Leading Financing Available for Contractors
LeadsNearby
 
HVAC Sales Academy Video

LeadsNearby is a full-service digital marketing agency that helps residential and commercial service contractors acquire new customers and retain your existing client base. Their full suite of services includes reputation development, content creation & publishing, website design/build/hosting, loyalty programs, search engine optimization, social media management, paid ad services and much more!

 
Special Offer for EGIA Members:
Free marketing consultation that provides you with candid and specific marketing insights into the best methods to grow your unique business. A $1000 value!
 
 
Learn More
 
 
 
View All Programs
 
 
 
Industry Leading Financing Available for Contractors
 
At EGIA, we have found that the most successful contractors throughout the country all have one major thing in common: they offer financing options with every sale. Yet it can be confusing weaving your way through all the financing solutions in the marketplace, and costly to pick the wrong one for your company. Our GEOSmart Financing Clearinghouse solves that problem. EGIA will clear the way and help you pick the right program for your business. We have done the research, vetted the leading finance service offerings, and leveraged our national buying power to secure the best financing solutions for our EGIA members.
 
 
View Available Programs
 
 
 
Request Information
 
 
 
 
 
For more information about EGIA membership,
call us at 866-502-2021 or visit www.egia.org/join
 
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