In the second episode of Contractor Coffee Club presented by EGIA, host Mark Matteson welcomes his first guest: longtime friend Rick Busby, owner of Busby Heating & Air Conditioning. Over the course of a half-hour, Mark talks with Rick about the strategies he’s implemented that have helped Busby Heating & Air Conditioning establish itself as one of Georgia’s leading HVAC companies over the last seven decades. Featuring Mark’s signature wit and knack for getting to actionable insights, it’s an informative and entertaining look at best practices – including some that could fit your company today.

Why do some people have a 75% close ratio and others struggle to close 25%? Just what are the causes of success? Mark Matteson has been teaching others “Anthropomaximology” (the study of the upper limits of human potential) since 1989. Sales people are not born, they are made. Using stories from his most successful clients, self-effacing humor, high levels of interaction and critical success factors of peak performing sales professionals, Mark will give you the tools you need to raise your own bar and maximize your sales potential over the course of 30 minutes, followed by 15 minutes of audience Q&A.