The St. Louis Conference is now in the books! Check out the EGIA Blog to view a full photo gallery of the event, watch behind the scenes videos with the presenters and more.     St. Louis Recap on the EGIA Blog     Didn't Get a Chance to Attend the Conference?       The 2017 EGIA Contractor University Conference Tour will be making its last stop in Philadelphia on May 4th and 5th. Click on the link below to learn more and register today!     Philadelphia Conference

The agenda for Contractor Leadership LIVE, the new can’t-miss conference experience launching as a joint venture between EGIA and Contracting Business, has been unveiled! The agenda features several EGIA Contractor University faculty members including Drew Cameron, Brigham Dickinson, Ellen Rohr, Mark Matteson, Weldon Long, Gary Elekes and James Leichter. To learn more about this conference that will take place September 12-14 in Cleveland, visit www.ContractorLeadershipLIVE.com.     Registration for Contractor Leadership LIVE will open on April 27th. EGIA Members can use the free conference registrations that come with their membership for this event! For more information, call 888-213-9320.     Contractor Leadership LIVE Website       Follow on Twitter       Like on Facebook

APR 19-20 — Technician Communication & Selling Workshop – Sacramento, CA   APR 20-21 — Becoming Your Best Breakthrough Leadership Workshop – Midway, UT   APR 25-26 — The Invincible Replacement Sales Professional Workshop – Philadelphia, PA   MAY 3 — Leadership for Improvement of Execution and Profitability Workshop – Philadelphia, PA   MAY 4-5 — Philadelphia Contractor University Conference – Philadelphia, PA     View Full Calendar

Conversational Selling       Zig Ziglar used to say, "In sales, you need a script to be successful." However, if your presentation sounds like a script, you're not going to be successful. So, how do we solve this? By making our scripts more casual and conversational. By making our presentations more conversational and passionate, we're able to get the homeowner emotionally involved which will, in turn, raise your chances for closing the deal. But how can you make your scripts more casual and conversational while still hitting all the steps in your process?   Premium EGIA Members: Log-in at the link below and click on the HVAC Sales Academy box in the Contractor Portal to watch this week's training and learn more about conversational selling.     EGIA Member Log-in

The following training materials have been added this week to the HVAC Business Best Practices online training platform. Premium members can now log-in to the EGIA Contractor Portal to access these resources.     EGIA Member Log-in       VIDEOS     Setting your Company Marketing Goals   Promotions and Strategy in Marketing   Branding - The Alignment and Consistency of Your Company Brand   Acquiring Databases for Growth - Tuck-In Marketing Strategy 2   Marketing Strategy 4 - Price Positioning to Establish Value   Strategy 5 - Media Plan - External Advertising   Strategy 2 - Service Agreements - Your Best Weapon   Developing Alignment in Your Operating Plan   Tech Sales - Attitude Determines Your Altitude   Goal Setting for Technicians   Sales Process Skills for Technicians   Pricing for Double Digit Profits   Online Reviews   Return On Investment Decisions   Dispatching Best Practices   Market Research - Potential & Gathering Intelligence   Outdoor Bill Board Advertising   Print and Newspaper Advertising   Digital Branding and Advertising   Broadcast Media - TV-Radio-Cable   Strategy 5 - Direct Mail Advertising   TEMPLATES     Example Technician Skills Chart for Dispatcher   Equipment Options Presentation   Retail Sales Benefits Comparison Presentation - Options   We're Glad You Asked   Third Party Articles Insert   Outline for What Goes Into Credibility Manual   Credibility Insert - We're Glad You Asked   Credibility Insert - Questions To Ask A Contractor   Credibility Manual Insert - Core Values   Credibility Insert - Pyramid Filter of Why Buy From Us   Direct Mail - Targeted Replacement Letters   Credibility Insert - Why Buy from ABC   DOCUMENTS     Model for Acquisition - Step by Step   Job Survey Form for Estimate & Application Layout   Residential Task Sheet & Requisition   Job Survey Example 2 Format   Energy Savings Calculators   Energy Savings Calculator Furnaces   Marketing Goals Best Practices List   Dispatching Processes and Ideas   Service Department Metrics or Benchmarks   Dispatching Processes   Market Intelligence and Data   Market Research - Market Potential     EGIA Member Log-in

For more information contact EGIA Member Services at 866-502-2021