How to Use “Story Selling” | Clip of the Week

Stories have great value -- not just in entertainment, but in selling. Explaining points to your customer is good, but then supporting and proving those points by sharing stories is what takes your sales presentation to the next level.

Weldon Long explains the value of "story selling" in a clip from the Cracking the Code weekly show.

View the clip below, and visit EGIA.org/Show to watch the full show, before it goes in the members-only archive on July 9.