Value is unique to every customer, each with their own perspectives on how much they'll pay for certain products and services. That means that the biggest factor in remaining competative within your marketplace is targeting the right audience. On this week's Ask the Experts video highlight, an HVAC contractor from Arizona asks:
How can we stay competitive while increasing our yearly profits?
EGIA's faculty member Gary Elekes (Founder of EPC Training and iMarket Solutions) gives his expert advice on how to deliver a clear value proposition to the right audience to grow your yearly profit while staying competitive in your marketplace.
EGIA members can access the full archive of Ask the Expert recordings by logging in to their member dashboard.