Your CSRs are the first point of contact between your customers and your brand. If they're not on the top of their game, it could mean lost opportunities and lost revenue. On this week's Ask the Experts video highlight, an HVAC contractor from Texas asks:
As the General manager, I am ultimately responsible for the training schedule. Our owner does not think it's worth it to train the CSR's beyond being friendly and on point. How can I demonstrate the return on investment for CSR training?
EGIA's faculty member Drew Cameron (President of Flow Odyssey) gives his expert advice on how to measure return on investment for CSR training to demonstrate growth to decision makers within your company.
EGIA members can access the full archive of Ask the Expert recordings by logging in to their member dashboard.