Online reveiws can be the biggest piece of social validation for your company, bringing you more business and more revenue. Even your response to a negative review, if planned properly, can help potential customers see what you're company is made of. An HVAC contractor from California asks the experts:
I received a review online for being too expensive, three times the cost of other companies. How would you respond?
EGIA's faculty member Gary Elekes (Founder of EPC Training and iMarket Solutions) gives his expert advice on how to respond to online reviews from customers who feel like your company is too expensive and how to flip that into a positive to attract more customers to your home serices brand.
EGIA members can access the full archive of Ask the Expert recordings by logging in to their member dashboard.