Ask the Experts | Getting Started with a Marketing Plan

Operating a successful home services business depends on getting in front of the right customers at the right time. A strategic marketing plan can help you effectively promote your services and establish your brand as the go-to company in your marketplace. On this week's Ask the Experts video highlight, an HVAC contractor from Texas asks:

What's the best way to get started with a consistent marketing plan that keeps our experts in front of the right customers year-round?

EGIA's faculty member and Gary Elekes (Founder of EPC Training and iMarket Solutions) gives his expert advice on how to create an effective marketing plan that drives your company toward profitability all year.

EGIA members can access the full archive of Ask the Expert recordings by logging in to their member dashboard.